News and Blog

If you use your mind to study reality, you won't understand either your mind or reality.

If you study reality without using your mind, you'll understand both.


How Modern Trending Logo designs can have an Impact on Your Logo Design Ideas?

If you are trying to think up different ideas for a logo design, you may find yourself drawing a blank. Don’t worry, you’re not alone. Thinking up a unique logo design that will catch the eye of the public is a lot harder than it seems.

Singapore government grants for website design and development

The government has recently issued a few grants for the web design and development fields of work, all of them addressing different areas of expertise included within the aforementioned domains. Here you are going to present the most important grants issued this year for the web development and design companiesl...

What does Business Branding Mean?

A lot of marketing articles these days talk about “pushing” your brand to the consumer public, but not everyone is clear about what business branding really means. So let’s clarify the issue once and for all...

How to Achieve Business Branding Success?

The first thing you have to understand when you have a business to run is that business branding—defining who you are—is just as crucial as any other element of your business. This is a very common mistake among startups, which tend to focus more on obtaining funding and developing products. Business branding is just as important.

Defining your Corporate Identity: Who Are You?

How do you define a person? There are many ways of doing this. You can define someone by what they do for a living. But there are also many factors at work here. How much do they earn? Where did they study? Is this person male or female? How old is this person? What does this person do in their free time? Who are their friends? What do they look like, how is this person dressed? What are this person’s values and beliefs?

Corporate identity works in much the same way. And perhaps one easy way of defining your corporate identity is to first stop thinking of your business as an inanimate entity. Think of it as a person. It’s not that far off, because people are running the business, and people are making the products and doing the services.


Corporate Identity and the Public Expectations

Just like a person’s identity, your corporate identity is often defined by what you do. The kind of products you sell and the type of services you offer all help define your corporate identity. And just like a person’s identity, other factors are also important as well. In your case, that means your company name, logo, and tagline is crucial in defining your identity. The kind of advertisements you launch will also be a factor.

The Challenges in Communicating Corporate Identity through Website Design

In a way, website design is like fashion; trends come and go as experts recognize new and effective ways of communicating with customers. In website design, the very look of your website communicates a message to your customers. What fonts and colors you use tells people who you are.

Fonts and colors may seem trivial in the grand scheme of things, but actual research data shows that it’s not.

How Entrepreneurs Vacation in Style without Spending a Fortune

Entrepreneurs need to take a vacation every once in a while so that they can relieve themselves of stress and clear their minds. But sadly, as a hands-on business person, taking a break from work is very difficult to do. And if you are still managing a startup business, holidays can be very expensive for you.